She walks the hills of San Francisco with purpose. Her style is classic, a bit androgynous, with flair for edginess. She’s always up for new adventures. She marches to the beat of her own drum. She’s fashion-forward but she values comfort, veering away from the misconception that beauty is pain. She loves rock 'n' roll. She’s a San Francisco chick through and through.
Freda Salvador is the creation of San Francisco residents Cristina Palomo-Nelson and Megan Papay. Combining their mutual obsession for Frida Kalho (“more like her badass persona than her folkloric art”) and Palomo-Nelson’s El Salvadorian origins, the duo created footwear brand Freda Salvador. They launched the company two years ago with the intention of bringing contemporary artisan shoes to Bay Area Fredas.
On the back wall of the main room of the old Victorian building at 1096 S. Van Ness is a sculpture of two creepy angels. One holds the other in its arms, their wings keeping them up. These angels are part of the original construction of the building, back when it functioned as a mortuary. Perhaps due to the haunting angels, perhaps due to the thought of a dead body storage center, the building has sat empty on the corner of South Van Ness and 22nd Streets for 15 years.
Today, the angels are still there and the building’s new owner has no intention of taking them down. “We will preserve as much as we can from this old look,” says Steve Fox, the man behind San Francisco’s first indoor mini-golf course, Urban Putt, set to open in April. The “high-concept” course will feature a restaurant with “eclectic California comfort cuisine” upstairs and two bars with a “creative bar program,” according to Urban Putt’s most recent press release.