The little SF music video contest that could is all grown up — and expanding
Everyone knows that true artists do their best work right before deadline. [Ed note: I may or may not be writing this an hour or so before mine.]
Now in its third year, the Music Video Race is an annual San Francisco tradition that takes this dictum to heart, pairing 16 different musical acts with 16 filmmakers for a challenge that makes that "find a flag in the middle of this big fake nose filled with green goop" thing on Double Dare seem like a cakewalk: Conceive, film, and edit an entire music video in 48 hours.
After accepting applications from both filmmakers and musicians for roughly two months, MVR organizers matched up pairs by random drawing at 7:30pm on Friday, July 11, turning the teams loose around the Bay Area, with a final deadline of 8pm on Sunday, July 13. This year's bands include SF's Rin Tin Tiger (which will cap their participation with a headlining spot at the video release party, held at The Independent Sun/20), Oakland's Bill Baird (fresh from rocking Phono del Sol), Rich Girls, Lemme Adams, and bed. [Another ed note: Yours truly will be helping to judge said videos, and I'm rather excited about it.]
"We try to pick a diverse group of bands — we don't want 20 garage bands or folk acts, etc. There's so much variety in the Bay, and we really ant to respect that," says Tim Lillis, an MVR founder, of how they select the participants. "But beyond that, we're mostly just looking for flexibility, a willingness to roll with the punches, a sense of adventure."
New this year: We Bay Area-dwellers aren't so special anymore. The MVR is expanding to Austin and LA, over the weekends of Sept. 5-7 and Nov. 7-9, respectively.
"We've had a few really expansive years here, and I think this will help people understand that this isn't just a San Francisco thing — we're stoked to help local scenes build themselves," says Lillis.
MUSIC VIDEO RACE PREMIERE PARTY W/ RIN TIN TIGER, BED.
July 20, 7pm, $14-$16
628 Divisadero, SF